In early August, Instagram introduced “Stories,” a new feature the company asserted would let users “share all the moments of your day, not just the ones you want to keep on your profile.” What the platform neglected to mention, however, was that a near-identical feature exists elsewhere—on Snapchat.
Following the announcement, most people, including us, made exactly that point. Kevin Systrom, Instagram’s CEO, admitted as much, but argued it was all about style, not substance. “This isn’t about who invented something,” he told TechCrunch. “This is about a format, and how you take it to a network and put your own spin on it.”
But as is turns out, the similarities aren’t necessarily a bad thing, because it means you can be lazy as fuck. (In other words, the best way of living.) The trick is to upload the stories you’ve posted on Snapchat directly to Instagram—a hack made easy by the fact that you can download individual Snapchat stories to your camera roll. Not only can you steal all of Snapchat’s filters for Instagram, you also don’t have to come up with new crap for each platform. It’s simple!
Go to Settings > Memories > Save To, and make sure the option to save Stories to your camera roll is turned on.
Take a photo or video and add it to your story.
Hit the save button on whichever videos or photos you want to add. (It works much better to save each one separately, instead of saving your entire Story.)
Open Instagram, and go to the Stories button.
Pull down the photo menu and choose your “original” content.
Congratulations! You are now the master of your personal brand.
Instagram can say what it wants about whether or not it’s come up with a Snapchat clone (it has), but at least you can lazily use it to your advantage.